We believe in yoga and meditation as a path to inner peace.
That’s why we design sustainable yoga mats and meditation cushions with stylish design and optimal performance — so you can enjoy your practice with confidence, for years to come.
With both professional and personal service, we help you make the right choice and ensure perfect delivery.
The team
Joanna-Maria, Vision & Design – Barbara, Communication & Design – Elles, Service, Advice & Social Media – Thijs, Marketing – Marieke, Blogger
The Yogashop family is small but deeply committed. We believe in the power of expertise, which is why we closely collaborate with specialists in production, logistics, and technology.
Yogashop turns 20 – and this is how it all started.
Twenty years ago, Yogashop was born out of Joanna-Maria’s yoga studio. It may seem hard to imagine now, but at the time, there were no Dutch wholesalers or webshops for yoga equipment. Anyone wanting to furnish a studio had to rely on suppliers from the UK.
To provide studios and students in the Netherlands with high-quality yoga materials at a fair price, Yogashop was founded. What began as a small, local initiative quickly grew into a beloved destination for yogis throughout the Netherlands and Belgium.
Unique design, made in-house
Today, we distribute over 300 unique products across five countries. But one thing has never changed: our heart lies in designing and developing beautiful, sustainable yoga products with a unique character.
That passion led to the creation of Love Generation — proudly the first Dutch brand for yoga and meditation. All our products are designed in design capital Eindhoven.
Every experience we have on the mat inspires our creativity. This is how new collections are born — with love, joy, attention to detail, and respect for our surroundings.
Yoga and meditation make the world a better place.
That’s why we support people and organizations who work to improve the world for others. We choose causes close to our hearts and are proud to contribute to them. In recent years, we have supported, among others: