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We believe in Yoga and meditation

That is why we would like to inspire as many people as possible to adopt a yoga lifestyle. And if you want to contribute to this mission, we are looking for you!

Are you working on a successful website? Are you active in a yoga studio or retreat center? Or do you have a store with yoga products? Ride on the growing fame of the Yogashop and our own brand Love Generation. This can be done as a reseller, buyer or affiliate partner, which you can read more about below. is an online store specialized in yoga mats and meditation cushions. Originated in a yoga studio from the need for a reliable Dutch supplier of high-quality and affordable materials. With almost 20 years of experience and a top 3 position in the search engines, has grown into a recognizable expert in yoga and meditation products.

Resellers & buyers

Are you going to (re)decorate your yoga studio, start a store with yoga and meditation items or expand your existing store with a collection of meditation and yoga items? Then wholesale is a good start to your journey.

Product Range

Your customers will love the range that you can put together yourself here. Love Generation is appreciated for its collection that is always in motion. With this product line you offer high-quality products, made from sustainable materials, with a beautiful design at a fair price.

The premium mats, for example, can compete with the products of the well-known A-brand Manduka. The line of eco mats is made of TPE of unprecedented performance and quality (Unique in the Netherlands).

Purchase discount

Do you want to qualify? First discover what the minimum conditions are to be classified as a wholesaler. Visit our wholesale page.

Are you ready for it? Register today as a reseller or buyer and benefit from our wide range at attractive purchasing discounts.

Affiliate partners

As a partner of you can count on almost 20 years of e-commerce experience in the yoga industry. This ensures a stable range and stock, so that your referrals do not miss out. If you are a more dynamic publisher, you don't have to be bored.

The Love Generation flagship continually innovates with new designs and materials. Sustainability, lifespan and performance are paramount in product development. Every model a little better.

Thanks to the focus on quality for a fair price, you can recommend to your site visitors with confidence. And if something unexpectedly goes wrong, the willing service team is always ready with a quick solution.


Visitors can easily navigate through the fast webshop where products are presented with striking, personal photos. The store continuously works on an optimal user experience. As a future affiliate partner you will benefit from a high conversion from visitor to customer and an attractive order value.

The price-quality ratio and service are appreciated by customers with a Kiyoh Webshop Quality Mark Score of 9.4. No fewer than 98% of customers recommend the Yogashop.

Your business

Referrals from your site come to a revenue-optimized website, where more than 15% make a purchase. As an affiliate you earn a commission on the gross sales value.

We have an attractive commission for our own brand. Of course, you decide which brand and product you want to highlight. Our program runs via TradeTracker. Sign up for an overview of the products, promotional materials and commissions. View our affiliate area.



Create an account

By creating an account with our store, you will be able to move through the checkout process faster, store multiple addresses, view and track your orders in your account, and more.


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