We believe in yoga and meditation as a path to inner peace.
That’s why we design sustainable yoga mats and meditation cushions that are not only beautiful but also offer outstanding comfort and grip – so you can practise with confidence and joy, day after day.
With both professional and personal service, we’re happy to help you make the right choice. And of course, we ensure a smooth and speedy delivery – just as you’d expect.
The team
Joanna-Maria, Vision & Design – Barbara, Communication & Styling – Elles, Customer Care, Advice & Social Media
The Yogashop team is small but dedicated. We believe in the power of expertise and work closely with specialists in production, logistics and technology.
Yogashop turns 20 – and here's how it all began
Twenty years ago, Yogashop was born from Joanna-Maria’s yoga studio. It’s hard to imagine now, but at the time, there were no Dutch wholesalers or online shops for yoga gear. Anyone wanting to equip a yoga studio had to order supplies from the UK.
That had to change. We wanted to make high-quality yoga products accessible to studios and yogis in the Netherlands, at a fair price. And so Yogashop was born. What started small, gradually grew into a trusted place for yoga lovers in the Netherlands, Belgium and Germany.
Unique design, from idea to mat & cushion
Today, we supply over 300 products across Europe. But what we’re most proud of? That we still design our own yoga products with just as much love and joy as in the beginning.
This passion also led to the creation of Love Generation – the very first Dutch brand for yoga and meditation. All products are designed in the design capital Eindhoven, inspired by our own experiences on the mat.
Our collections don’t come from behind a desk, but from real practice – shaped by care, creativity, attention to detail and respect for the environment.
Yoga and meditation make the world a better place.
We believe that yoga and meditation don’t just benefit you personally – their positive effects ripple outward into the world around you. That sense of peace, balance and connection truly makes a difference.
That’s why we support people and initiatives who are working to make the world a better place for others. We choose projects that touch our hearts and contribute with love. Over the years, we’ve supported, among others:
